Anecdote /ˈanəkˌdōt/
A short story or curated moment that provides depth and information about a person, place, event, or brand.
Like any story shared with others, an Anecdote serves countless purposes and make situations more interesting for both brands and audiences.
About Us
Anecdote is a creative consultancy specializing in storytelling through content-driven experience design.
We are dreamers, creators, innovators, strategists, but above all, we are storytellers.
From Europe, to the Americas, India to Australia, we have lived, worked and travelled all over the world, building connections, collecting inspiration and learning from new perspectives. Our arsenal of creatives and tastemakers spans globally, enabling us to curate unique and specialized creative teams for your project.
If our travels have taught us anything, it’s that as human beings, our similarities are far greater than our differences–and we think that’s really important.At Anecdote we specialize in using a human-centric approach to empathize with consumers, amplify brand stories, and create impactful moments, all in the pursuit of creating authentic connections between you and your target audiences. Our goal is to ensure your brand not only stands for something, but also stands out.
We are Anecdote. We make space for stories.
Our Founders.
Carly Lund.
Experience Architect
“Insert cool Carly quote here”
Carly is a mastermind responsible for creating unforgettable and inspirational experiences for world-wide communities, and leading a plethora of local and global brands to success.
Her personal knowledge of human behaviour coming from years at the forefront of the experiential design movement has given her the ability to not only bring out the best in the world-class creatives she works with, but to ensure her client’s messages are presented in the most unique and captivating ways. Over 10 years in the digital and physical experience space has allowed Carly to transform the craziest ideas, concepts, and thoughts into reality.
Carly’s travels have further allowed her to gain insights and ideas from the global community that she then infuses into her work.
Carly has an innate ability to create stories that not only engage and inspire but also influence, drive sales, scale businesses with impact, and connect clients on a deeper level with their communities.
Meghan Kraft.
Over the past decade Meghan has combined her artistic background and love of design with the knowledge she gained from her science degree in Human and Animal Behaviour to give her a unique edge as both a creative and an entrepreneur.
Her studies taught her to understand how Earth and all its species interact and engage with one another- this knowledgeable was invaluable as she started, ran, (and eventually sold) multiple successful clothing and lifestyle businesses over the past 10 years.
Meghan easily recognizes patterns in human behaviour, and is able to appreciate the subtle differences linked to culture and demographics. Well-known for her unconventional approach to storytelling and advertising, Meghan is constantly thinking from a biological and psychological perspective about how a given community will engage with a specific product, brand, or campaign, and how these communities will interpret, remember, and share their experiences.
Meghan’s love of travel and adventure, and passion to connect with others has taken her all over the world and introduced her to all sorts of interesting people with unique stories to share.
To Meghan, every experience - be it meditating on beaches of Bali, practicing yoga on rooftops in Jaipur, swimming in the Ganges, or camping the coast of California - is an opportunity for her to learn, grow, connect, build community, and positively impact the world at large.
Follow our journey.
Listen up.
We love setting the vibe.